International Feed Mill New Business Study
Providing customer insights to help an agricultural supplier set a sound strategic direction for global business development
To facilitate new business development, a large feed mill supplier needed to understand the global attitudes, behaviors and challenges of mill owners, operators and nutritionists relative to processes for new feed technology.
- We conducted an online quantitative study among three functions (owners, operators and nutritionists) in multiple languages across Europe, Africa, Latin and South America, Canada, USA, Australia, and Asia Pacific.
- Insights for needs and barriers were provided by animal species, job function and location.
By quantifying barriers and challenges, we were able to provide direction for future sales and technical communications that addressed a prioritized set of misunderstandings inside mill operations. We also delivered a gap analysis of current behavior vs. desired behavior, which identified new business opportunities.Download Case Study