We don’t flood you with market research you don’t understand
At Prime, we deliver reports that provide a clear look at the issues at hand, interpret the results as they apply to your objectives, and help you identify potential courses of action.
While there are standard challenges faced by every organization, we understand no two situations are alike. So we don’t insist on a single research process or tool. We listen first. We ask questions to get at the heart of the issue before making any recommendations or crafting an approach. Then we collect, analyze and interpret our findings to deliver insights you can understand and use to support decision making, drive outcomes, and achieve your business goals.
Areas of Expertise
Make the most out of your brand
Build a brand strategy. Identify the strengths and weaknesses of competitors and which space your brand owns. Build trust in those spaces, and grow sales in current categories while identifying new market opportunities.
Establish brand architecture. Clarify and organize your solution set. Differentiate products and services by benefit while staying consistent with overall positioning and brand identification.
Recognize your brand as an asset. Measure the brand value that buyers assign to your brand in the competitive set, and the value of intangibles as perceived by buyers.
Measure return on your brand investment. Attribute marketing efficacy across the 360 degrees of marketing investment by measuring awareness, loyalty, brand affinity, consideration in the competitive set and actions taken.
Use insights to make sales
Identify white space. Look beyond current sales to new areas of opportunity. Once identified, create a new category or a new product and a path to market.
Develop solutions in co-creation sessions. Using cross-functional teams, create solutions for real problems. Develop unique concepts that lead to real end-user benefits.
Make a great first impression. Increase chances for success with effective package design. Understand structures and placement of graphics, colors and branding that break through the clutter from your consumers’ point of view.
Develop a new product line. Identify the best product offering relative to competition and distribution. Match positioning of each product to the real benefits it delivers.
Drive business results
Optimize communications. Identify the powerful selling proposition your brand and competitors own, and establish guidelines for effective message delivery for your brand across all media.
Identify triggers. Use the right research technique in the right environment across B2C or B2B, online, retail, or catalog, to better understand what motivates buyers
Put a face on your consumers. Develop well-defined personas that help you understand and differentiate their wants and needs and how to appeal to them.
Establish communications guidelines. Identify key content, copy and imagery that supports your brand image and product positioning, and use it consistently across all communications.
Get inside your customer’s head
Become consumer-centric. We’ll help you uncover new insights about current, evolving and future consumers that will take your B2B or B2C business to the next level. Get a deep understanding of your consumers. Dig into their habits and preferences. Know what motivates them and where to reach them.
Use segmentation. Go beyond demographics and psychographics by uncovering and prioritizing emotions, behaviors and values.
Map the shopping experience and identify barriers. Identify planned and unplanned purchases. Determine when needs arise, who or what is in the consideration set, and what the influencers and sources of solutions are.