Research

Customer Insights

Get inside their head. Get answers. Enhance your product positioning.

Attitudes and perceptions are composed of a complex set of emotions and mental states. Pulling them out in a way that inspires a true, actionable marketing insight requires delicate and sophisticated methods, beyond raw data.

So, we analyze both qualitative and quantitative research in search of insights that help brands enhance their position, improve the receptiveness of existing products or services, and by identifying gaps in product and service lineups.

PRIME46 can help monitor customer attitudes and perceptions over time to predetermine product lifecycles, identify changing attitudes—and predict tomorrow’s successes.

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