Research

Street Smart Brand Research

Street-level insights directed straight to the brand decision makers—that’s the real value of Street Smart. We understand the consumer decision-making process, as well as the emotional and rational components that are required to build or rebuild a brand.

And we use mainly qualitative research tools, clustering and segmenting techniques honed with 25 years of practice, which can peel away protective layers of logic and get to the true Voice of Customer, raw and uncut, for insightful, meaningful marketing.

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