Research & Consulting

Product Design & Innovation

You’ve developed a product. Prime46 can help you understand your challenges and turn them into viable, marketable solutions.

Involving end-users in the design process provides insights that lead to improved designs, increased product adoption and measurable customer satisfaction.

Voice of customer qualitative research helps gather deep insights and turn them into highly useful usage and preferences indicators. Quantitative research helps measure and validate early insights across a wide range of audience segments.

At Prime46, our research involvement in product development is holistic, spanning every stage of the process. We work hand in hand with innovation teams to uncover deep-seated customer needs and insights, ensuring your solutions are not just products but resonant experiences.

Whether you already have a dedicated research team or prefer our oversight from inception to completion, our mission remains the same: fortify product development processes and address customer needs effectively.

Our approach hinges on the voice of the customer, harnessing qualitative research to unearth profound insights, which are then translated into actionable indicators of usage patterns and preferences. Complementing this qualitative exploration, quantitative research validates these early insights across diverse audience segments, ensuring a robust foundation for your product’s success.

Remember, every successful product is a tailored response to a specific need. And this is where research truly shines:

• Enhancing existing products: Understand and address pain points to refine and elevate your offerings.
• Unearthing unmet needs: Dive deep into consumer insights to uncover untapped opportunities for innovation.
• Conducting competitive analyses: Gain a strategic edge by discerning market gaps and positioning your product effectively.
• Exploring new market avenues: Identify fresh horizons for your existing products, expanding your reach and impact.

At Prime46, we don’t merely create products; we sculpt experiences that resonate deeply with your audience. Join us on this transformative journey as we pioneer unparalleled product development together.

Reference Materials:

• Unfiltered Insights: Why Unbiased Customer Engagement Matters
• Needs Assessment Programs in Product Development
• Fostering Innovation: The Art of Product Development Research

Manufacturing Industry Materials:

• Your Manufacturing Game: Why Partnering With a Research Team
• Case Study: Case Study: Collecting Customer Insights for Improved Product Innovation
• Case Study: Case Study: Understanding Regional Differences in Customer Attitudes for Global Launches

Don’t Miss Out!

Watch our video series led by Senior Research and Consulting Strategist Colin Clarke. Master customer research fundamentals and implement cutting-edge methodologies, catering to both seasoned professionals and newcomers alike.

The Power of Customer Engagement for Success!