Smarter Decisions for Communities That Care
At Prime46, we help senior living developers, operators, and REITs make smarter decisions through research-driven insight and practical strategy. Whether you’re expanding into new markets, evaluating workforce challenges, or improving the resident experience, we provide the clarity to act with confidence.
We understand the complexity of senior living—from brand reputation and labor shortages to family trust and operational alignment. Our work goes beyond data to deliver actionable insight—helping you elevate care, optimize operations, and grow with purpose.
What We Help You Solve
- Are residents and families satisfied with your care, communication, and services?
- Why are job candidates declining offers—and what makes staff stay?
- Is your brand strong enough to compete in a crowded market?
- How is your community perceived by the people who matter most?
- What markets should you expand into—and what will it take to succeed?
- We help answer these questions and more—so you can move forward with confidence, not assumption.
Core Research & Strategy Packages
| Study | Ideal For | What It Includes |
|---|---|---|
| Resident & Family Experience Study | Operators, Facility Executives, REITs | Surveys and/or interviews, journey touchpoint analysis, satisfaction and communication insights, gap identification, actionable recommendations |
| Employee / Applicant Experience Study | Operators, Facility Executives, REITs | Employee/applicant surveys, hiring/onboarding evaluation, culture and leadership assessment, retention drivers, strategic improvement plan |
| Labor Market Study | Operators, Facility Executives, REITs | Local labor analysis, wage benchmarking, workforce availability, recruitment challenges, strategic staffing insights |
| Brand Awareness & Perception Study | Operators, Facility Executives, REITs | Brand recognition and perception research, competitive positioning, stakeholder interviews, benchmarking, reputation strategy |
All studies are customizable based on market size, number of locations, care levels, and audience segments.
Market & Financial Studies for Developers and REITs
For expansion, site selection, financing, and planning:
| Study | Ideal For | What It Includes |
|---|---|---|
| Market Demand Analysis | Developers, Operators, REITs | Market size estimation, demographic trends, demand forecasting, opportunity mapping |
| Pricing Study | Developers, Operators, REITs | Competitor rate benchmarking, perceived value evaluation, price elasticity insight |
| Predictive & Forecast Analysis | Developers, Operators, REITs | Occupancy modeling, demand simulations, scenario planning tools |
| Market & Competitive Analysis | Developers, Operators, REITs | Competitor mapping, positioning analysis, strengths/gaps identification, investor-ready reporting |
Why Prime46 for Senior Living?
- Industry Knowledge – We’ve partnered with REITs, national developers, and independent operators—so we understand your business and your audience.
- Human-Centered, Research-Driven – Residents. Families. Staff. Applicants. We capture the full picture and provide real-world insight.
- Clear Recommendations, Not Just Reports – Every deliverable includes actionable next steps, aligned with your strategic goals.
This Is a Good Fit If You’re:
- Expanding into new markets or developing new communities
- Experiencing recruitment or retention challenges
- Unsure how your community is perceived by families or the public
- Looking to improve satisfaction across residents, families, or staff
- Needing insight to support investment, acquisition, or financing
Let’s Build Communities That Care—and Perform
Need to better understand your market, workforce, or resident experience? Let’s uncover the insight that will drive your next move. Let’s talk.