A global manufacturer was concerned about the potential for regional differences and how the perception across various regions may differ, potentially impacting product sales. Interviews were conducted with equipment owners in their native language within the European Union. Prime46 administered translation of materials into the local language for the interviews and transcription of the recorded interviews into English for analysis.
These insights gave the product development team the necessary information and support to confidently initiate a global product strategy and the marketing team the insights to create a regional product positioning approach. Read more about how the Prime46 team provided valuable insights for future product development.