United Way of Cass Clay, a successful local nonprofit, needed to better understand how the community perceived the UWCC brand among other nonprofits. Although the brand has been successful in their space, they didn’t want to get too comfortable and become stagnant. Prime46 recommended an online survey distributed among UWCC’s donor list, as well as lists of civic and community groups to sample a wide range of individuals familiar and unfamiliar with the UW brand to gain a better understanding of where donors were contributing, and the community’s thoughts on the brand.
With the help of Prime46, UWCC was able to see themselves the way the community sees them. UWCC has been able implement minor changes to reconnect with lapsed donors and form a closer bond with their current core group of benefactors. Continue reading to learn more about this project here.