The client wanted to establish an easily repeatable way to collect customer insights on existing and upcoming products in order to improve product innovation. Prime46 designed and refined new discussion guides for field research, managed respondent recruitment, conducted on-site customer research and established a methodology for analyzing collected data. With this new system, the client was better able to catch product issues prior to launch, and reduced frequency of returns, warranty claims and negative reviews. Read on for more about this new system, results and ongoing suceessess since its implementation.
