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Navigating Disruption

Asset Management, Long Term Investment Or Project Concept

Prime46 conducted interviews with business leaders across a variety of industries to learn more about how they prepare for and manage change in a disrupted business environment.

An opportunity for reinvention

In the wake of economic challenges brought on by the COVID-19 pandemic, businesses have been forced once again to take a long look in the proverbial mirror. When faced with a challenge, especially one as widespread and far reaching as this pandemic was, leaders often seek knowledge that can help uncover insights. It’s like a survival instinct for business. Moments of disruption are often where businesses reinvent or even invent themselves. Walt and Roy Disney started Disney during the Great Depression. Apple reinvented themselves following the burst of the dot-com bubble. The list goes on and on. Disruption is part of business and how you handle it is often the measure of your long-term success.

Preparation for change

Our latest disruption, a global pandemic, wasn’t the first disruption and it won’t be the last. So, what can we learn that can guide us through to new frontiers? As always in our quest for answers, we started with some questions and set out to pick the brains of some of our most admired business leaders from across a variety of industries to learn more about how they prepare for and manage change in a disrupted business environment. The leaders addressed questions and topics across six areas of study: customer space, availability/time, relationship building, workspace, organization culture, and business operations.

Stay focused

Join us as we dive into the perspectives of CEOs, presidents, vice presidents, chancellors and other leaders of successful businesses and institutions. We’ll share their stories primed with insights and lessons for how businesses can stay focused in the face of disruption. We cannot wait to share some of this unbridled wisdom with you.

We’ve kept the identity of our sources anonymous so we can focus more on the responses and the insights than the names on the desks.

Welcome to the Navigating Disruption series from PRIME46.

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