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Minot State University: Attitudes and Perceptions Among University Bound and Current Students

Minot State University & Flint Group

The University was seeking to develop a distinct and differentiated brand position to assist in attraction and retention of students. The study assessed the attitudes and perceptions of several internal student and departmental staff, in-depth interviews with senior leadership, online focus groups with prospective and current students and an online survey of students, University faculty and staff. The report included key points from the research indicating current perception of brand image and identity.

The findings included a summary report and presentation deck for the University leadership and their communications agency to establish brand positioning and develop a key communication messaging platform.

East Central Minnesota and Northwest Wisconsin: Awareness, Attitudes and Usage of Soil Nutrients Among Growers

Western Lake Superior Sanitary District

The study assessed the current and prospective acceptance by farmers within a 100-mile radius of Duluth-Superior, WI of biosolids, as a nutrient for crops. Methods of assessment included in-depth interviews with crop consultants, ag extension educators and farmers, as well as a telephone survey of 300 farmers within the target area.

The findings included a summary of the in-depth interviews and report of the results from the telephone survey.

City of Fargo Customer Service: Attitudes and Perceptions Among Developers, Builders and Contractors

City of Fargo & Flint Group

The study assessed the current attitudes and perceptions of professionals in the construction industry who interact regularly with City of Fargo departments. Methods of assessment included in-depth interviews with leadership of 12 development firms, builders and contractors, as well as department directors within the City of Fargo; and an online survey to members of a local builders’ association.

The findings included a summary of the in-depth interviews and report of the results from the online survey.

Williams County Public Schools: Attitudes and Perceptions Among Williams County Residents

Williams County, Flowers / Schatz Consultants

The study assessed the current attitudes and perceptions of student access to opportunity, adequacy of facilities, measure of support for funding. A total of 450 interviews were completed among residents, randomly selected from voter history records. The number of surveys completed for each district was based on the total number of housing parcels within each district as compared to the county-wide total.

The findings included a summary of the in-depth interviews and report of the results from the online survey.

Southeastern North Dakota Road Construction: Awareness, Attitudes and Perceptions of Projects Affecting Drivers

North Dakota Department of Transportation, City of Fargo Engineering Department, PIC Services & Flint Group

The study assessed the current awareness, attitudes and perceptions of drivers of road construction affecting commonly traveled routes in and through the City of Fargo; and as a measure of the overall effectiveness of the communications efforts to alert drivers. A telephone survey was selected as the best method to reach resident drivers within a 50-mile radius of the City of Fargo. Three audiences were to be interviewed, defined as City of Fargo residents, Cass County or West Central Minnesota residents. A total of 400 individuals completed the telephone interviews, with quotas set at 300 for City of Fargo residents, and 50 each of Cass County and Western Minnesota residents.

The results were reported in aggregate, as well as age groups and area of residency.